About a year ago, I started one of the most interesting and fun experiences I’ve ever tried. I put aside most of my usual skin care products and decided to try using Asian beauty products to see if I could help calm my red and irritated skin and help my dry skin age gracefully. I stumbled across the concept of the 10-step Asian beauty routine and was immediately intrigued enough to jump in with both feet. (Not something I’d recommend for the faint of heart!).
But what is it?
One of the newest skincare obsessions in the US is something called Korean Beauty (also known as Asian Beauty.). Instead of the western one-size fits all approach of cleanser and moisturizer, Asian beauty is highly customizable and focuses on lots of layers of products that you can customize to your skin needs. It’s also focused on nurturing and soothing your skin rather than harsh treatments (walnut scrubs anyone?).
Asian Beauty routines can contain any combination of these items:
- Emulsifying oil cleanser
- Foaming, milk, gel, powder, or soaping cleanser
- Chemical exfoliator(s) and/or toner
- Essence, serums and ampoules
- Facial oils
An Asian beauty routine can be as complex or as simple as you want. Just make sure to introduce new things slowly, as your skin could have a reaction and it’s difficult to pinpoint which one is the culprit on if you’ve used six new items at once.
The sheer number of products available can be overwhelming (and addictive), but being able to target exactly what issues you want to solve via various ingredients and formulations makes it so fantastically customizable. Are you dry or dehydrated? Try an oil. Hyperpigmentation? There’s a serum for that. Acne prone? Try this special cleanser. Have all three problems? You’re in luck, the Asian Beauty routine allows you to layer these items and address all your issues.
So why should you try an Asian Beauty routine?
Soothing, Gentle products
The focus in AB is on hydration and soothing. Creating a canvas that is soft and supple requires products that help moisturize your skin rather than stripping it. Most AB products focus on natural ingredients rather than harsh chemicals.
When cutting edge innovation, and centuries old skincare recipes mix, the results can be incredible. Rare oils and herbal extracts, bee venom, snail mucin, and other ingredients all help deliver products that are unheard of in western beauty.
The competition between AB companies is fierce, as many Asian consumers switch brands often and are always on the lookout for the next new thing. This means companies must price their products competitively, which keeps costs down for consumers. You can find a budget-priced AB lotion full of amazing ingredients for a fraction of what you’d pay for a similar western brand.
I’ll get more in depth about how to go about creating a routine in my future posts, and some suggestions on products to try, but in the meantime, have you tried any Asian beauty products yet?
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